We Are Solving the
Fit-Convenience Paradox.
Powered by AI, Tailored by Humans, Designed for You.
Our Story
At Build Your Style (BYS), we believe you shouldn't have to choose between the convenience of buying online and the perfect fit of a custom tailor. We call this the "Fit-Convenience Paradox". Most men are stuck wearing standard sizes (S, M, L, XL) that are based on outdated averages, not your unique body.
We started this journey at GIBS Business School with a simple mission: to democratise bespoke fashion for the modern Indian man. We combine the precision of AI technology with the artistry of traditional tailoring to bring the fitting room to your living room.
The Triangle of Trust: Our promise is built on three pillars that ensure you never have to worry about fit again:
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Tailor-at-Doorstep: No traffic, no waiting. Our professional traveling tailors visit you to take 14+ precise measurements.
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Measurement Memory: Once measured, your profile is stored securely. You can order perfectly fitting shirts forever with just one click no re-measuring needed.
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3D Visualisation: See exactly what you are designing before you buy with our immersive 3D configuration studio.
Meet the Team
Founded by a team of passionate entrepreneurs from GIBS Business School, driven to redefine men's fashion.
Head of Product & Design
Jyotishna Chutia
The guardian of quality and style. With expertise in fabric science and trend forecasting, Jyotishna curates our premium fabric collections and ensures every garment meets the highest standards of craftsmanship.
Chief Technology Officer (CTO)
Neeraj Krishna Kommineni
The architect behind our digital experience. With a background in Computer Science Neeraj leads the development of our AI design platform to ensure a seamless journey for every customer.
Chief Marketing & Strategy Officer (CMO)
Kamesh Samrit
The voice of Build Your Style. Kamesh drives our brand strategy and customer engagement, ensuring that we aren't just selling shirts, but delivering a confidence-boosting experience to the modern Indian man.
Head of Operations & Supply Chain
Arindam Saikia
The engine of our efficiency. Arindam manages the end-to-end operations from fabric procurement to the last mile delivery ensuring your custom shirt arrives on time, every time.
Chief Financial Officer (CFO)
Dineshwaran
The strategist. Dineshwaran manages the financial health of the venture, overseeing budgeting and investor relations to ensure sustainable growth as we scale across India.
Chief Business Officer (CBO)
Richa Garg
The connector. Richa spearheads our partnerships and corporate alliances, expanding our offline touch points and bringing the BYS experience to kiosks and tech parks near you.