We Are Solving the
Fit-Convenience Paradox.
Powered by AI, Tailored by Humans, Designed for You.
Our Story
At Build Your Style (BYS), we believe you shouldn't have to choose between the convenience of buying online and the perfect fit of a custom tailor. We call this the "Fit-Convenience Paradox". Most men are stuck wearing standard sizes (S, M, L, XL) that are based on outdated averages, not your unique body.
We started this journey at GIBS Business School with a simple mission: to democratise bespoke fashion for the modern Indian man. We combine the precision of AI technology with the artistry of traditional tailoring to bring the fitting room to your living room.
The Triangle of Trust: Our promise is built on three pillars that ensure you never have to worry about fit again:
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Tailor-at-Doorstep: No traffic, no waiting. Our professional traveling tailors visit you to take 14+ precise measurements.
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Measurement Memory: Once measured, your profile is stored securely. You can order perfectly fitting shirts forever with just one click no re-measuring needed.
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3D Visualisation: See exactly what you are designing before you buy with our immersive 3D configuration studio.
Meet the Team
Founded by a team of passionate entrepreneurs from GIBS Business School, driven to redefine men's fashion.
